2026 · Ho Chi Minh City
K-TREND VINA EXPO 2026
Show, Stream, Sell
Overview
B2B/B2C trade expo for Vietnam market entry
K-TREND VINA EXPO is more than an exhibition. Show your brand at the booth, Stream for instant sales via live commerce, and Sell through buyer meetings for long-term contracts.
Schedule
Schedule & venue
June 2026, Ho Chi Minh City
Event schedule
June 26 (Fri) – 27 (Sat), 2026
10:00 – 18:00 (2 days)
Venue
Sheraton Saigon Grand Opera Hotel
Grand Ballroom, 3F · District 1 center
Address
88 Đồng Khởi, Bến Nghé, Quận 1, Hồ Chí Minh, Vietnam
Scale
Event scale
Vietnam's largest K-TREND expo
General 5 / SME 15 / Startup 30
Mega · Macro · Micro · Nano
Pre-matched / 1:1 meetings
Jun 26 – 27
How It Works
Core format
Show, Stream, Sell — 3-step results system
Show
On-site exhibition
Product experience and brand promotion at your booth. Build awareness and prove product appeal through direct engagement.
Stream
Live commerce
Real-time live with 100+ influencers. Turn views into sales and grow online channels.
Hours: 6/26 13:00–18:00, 6/27 10:00–18:00
Sell
Buyer meeting
Pre-matched 1:1 buyer meetings. Sign MOUs and discuss long-term distribution on site.
Side Events
Side events
Experiences and activities for everyone
K-FOOD tasting
Taste and experience Korean food. Share the appeal of K-FOOD with local consumers.
K-STARTUP talk concert
Stories from successful startup founders. Insights and know-how on entering Vietnam.
K-BEAUTY makeover
Try K-BEAUTY makeup on site. Experience the quality of Korean cosmetics.
Kimbap & bibimbap workshop
Hands-on cooking of Korean staples. Culture exchange and fun experience.
Join Us
Join now
Start your Vietnam market entry at K-TREND VINA EXPO 2026